Samsung Electronics Company Limited - the global technology leader
and award winning innovator has, once again, maintained its 7th position
in the “Interbrand-2015” global ranking. According to Interbrand; This year
too, Samsung’s ‘brand-value’ remained strong and steady at 45 Billion US
Dollars.
Interbrand’s
Best Global Brands Report is voted to be one of the most influential benchmark
studies by business leaders. It offers evaluative insights into how the best
global organizations create and manage their brand value. Over the years,
Samsung has been consistently securing a high stature in this annual ranking,
as it nurtures a strong brand loyalty, by providing unmatched experiences for
the consumers.
The
Managing Director of Samsung Pakistan – Mr. J.H Lee said, “Samsung
considers its brand to be a strategic business asset and invests heavily on its
brand-building functions, along with consistent innovations and technological
breakthroughs. This way, we are gaining on our intellectual-capital. Catering
to all major segments of the population, Samsung ensures positive
consumer-engagement through its vast network of outlets, while creating new
interactive communication-channels for the customers.
Samsung
fully realizes that the advent of modern telecommunications and hyper
connectivity has transformed the art of brand management. An increasingly
direct relationship with consumers has enforced a real-time approach to its
brand responsiveness.
Samsung’s
brand performance has been on the forefront of consumer-centric innovation and
design, while increasing its presence in all markets, to achieve continuous
sales growth and customer-loyalty. Its diverse range of reliable products,
delivers fascinating experiences to enrich the consumer’s lifestyle, empowering
them to blend and compete in the modern world, with a feeling of pride for
their favorite brand.
Interbrand
annually evaluates the value of global brands against 10 principles of brand
strength including; Commitment, Protection, Clarity, Responsiveness,
Authenticity, Relevance, Presence, Understanding, Consistency and
Differentiation. The brands selected for this study are evaluated on their
truly global success, transcending geographic and cultural differences. The
brand should have the potential to penetrate into the emerging markets of the
future. It should reflect world-class financial performance and an immaculate
public awareness profile.
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