Huawei is
all set to hit the roads of different cities of Pakistan to engage with the
interesting people on the streets and in famous educational institutes. On this
journey Huawei would take with it, an eye- catching vehicle, the Float. It
would trail along two pre-decided tracks running through numerous cities. The
Brand activators would set out on two routes on two separate vehicles and along
with their Float crew would make stops in different cities, ranging from
Sheikhupura to Kohat and from Okara to Hyderabad ,
to interact with the people on the way.
The Float
would be adorned with a customized Kiosk, Huawei’s latest gadgets etc and
during the Float’s visits to the various cities, different fun filled and
entertaining activities would be conducted for the people. They would have to
mount up the Float and either Act, sing, Crack a joke or make a speech. The
participant’s data would be collected and later, they would be given exciting
gifts such as Huawei smart phone or Bluetooth speakers, etc through a lucky
draw. The winners would be selected by young generation’s heart throb and music
sensation Mr. Amanat Ali. He would be accompanying the Float during its visit
to educational institutions and enchant the music lovers there, with his
melodious tracks.
Huawei has
arranged this super-thrilling activity to develop a one-on-one interaction
platform with the native people, so that maximum brand awareness can be
generated. Huawei aims at earning the trust of its current and prospect
customers and this Float Campaign would certainly help Huawei tremendously, in
achieving its goal. With the constantly growing mobile market in the country,
it is now a need of time that technology companies strengthen their relations
with the customers and deliver them, the best of technology with the perfect
accessories. Huawei has been successful so far, in delivering excellent
products and now it’s focusing on developing strong customer-relations.
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