Every crisis is an
opportunity. As Pakistan and the rest of the global community gears up its
response to the Corona pandemic, we must look at ourselves and ask what we can
contribute as businesses and individuals. We must also look closer at the role
technology can play in our response at this crucial time.
In a country with a dearth
of doctors, nurses and other healthcare professionals staring at a potential
lockdown, the state, and the private sector must look into options for remote
technology based solutions available with telemedicine platforms across the
country.
doctHERs is a pioneer in
this domain and it has been advocating for the usage of telemedicine since its early
introduction in Pakistan having successfully tested its implementation at scale
over the last few years with over 1 million test cases just last year.
We are a company that
primarily believes in standing for those who can't for themselves. Therefore,
we would like to especially highlight the plight of the blue-collar worker and
marginalized members of our community at large during this pandemic.
At our sister concern, Naya
Jeevan, an insurance brokerage firm, the majority of our portfolio consists of
people who were never insured before. This is in line with our strategic
mission to enlarge the total pool of insured lives which still lags at a meager
1% of the 220 million strong population. Our policyholders who are spread
across the country include third party staff, distribution & sales reps,
waiters, facilities management personnel, fuel station attendants, etc. We are
happy to share that we are now providing cover for Corona related illnesses to
all our policy holders in partnership with our underwriting partners.
If you are a business or an
individual and would like to avail consultancy services (hygiene cards,
compliance advisory on health & safety), tech-based awareness, health
screenings, telemedicine services, employee outreach or a dedicated health
helpline, please do not hesitate to reach out to us at covid19@docthers.com.
Together, we rise.
Khaqan Sikander
CEO doctHERs & Naya
Jeevan
About the Author:
Khaqan, has been fortunate enough to work in conflict zones,
live in refugee camps, survive a war, travel the world, manage nationally
televised crises, start a company and write a book. He brings over a decade of
professional experience of strategy, operations, entrepreneurship, business
development, communications and marketing to his role as the CEO of Naya Jeevan
and doctHERs.
Previously, he was serving as the GM and Member Board of
Directors (Healthcare) at the Aman Foundation.
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