The flagship devices Galaxy S7 and S7-EDGE from the world’s
largest smartphone manufacturer Samsung are sold in greater quantities than the
Apple’s iPhone 6S and 6S-Plus during a three-month period ending in May.
Almost
16% of customers preferred a Samsung Galaxy S7 or Galaxy S7-Edge on Apple’s
iPhone 6S and 6S-Plus and only 14.6% people purchased an iPhone 6S or 6S-Plus
during this period.
No
doubt, it is a significant achievement for the South Korean smartphone
manufacturer. Apple’s iPhone 6S and 6S-Plus were released in September last
year while the Samsung’s Galaxy S7 and S7-EDGE were announced in March this
year with exciting and attractive Virtual Reality (VR) offer.
But,
the bad news for Samsung is that Apple is still dominating the customer
satisfaction ranking. 88% of Apple’s customers stick to the iPhone and don’t
change their brand. On the other hand, 86 percent of Samsung’s customers intend
to stay loyal. 14% of the people who purchase Apple’s iPhone devices used
Samsung previously. Only 5% of the Samsung’s sales came from people switching
away from Apple.
The
reason for this difference is the fact that people get a lot of options
available when they decide to change Apple’s iOS-based device with the Google’s
Android-based gadget. In China, individuals mostly prefer purchasing a
Huawei device than Samsung or Apple.
While
Samsung Galaxy S7 and S7-EDGE have outsold the Apple’s iPhone 6S and 6S-Plus,
there is a chance that the upcoming major device from the South Korean company
will also surpass the next device from Apple.
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