Pepsi
launched its new campaign -Chamke Hum Se Pakistan ' with a melodious
new anthem. 'Chand Sitara'. After decades. Pepsi brings together the legends of
Pakistani music - Salman Ahmed. Shahi Hasan and Junaid Jamshaid
along with maestro Shoaib klansoor, who also brought forth the
historic 'DA Dil Pakistan
to this nation.
With
the 'Chamke Hum Se Pakistan '
campaign. Pepsi will recognize the achievements of unsung
Pakistani heroes who makePakistan shine in various fields
such as sports, education and social service!
Pakistani heroes who make
Jahanzeb
Khan - VP & GM PepsiCo Pakistan
& Afghanistan
says. 4t Pepsi we endeavor to inspire the youth
of this country, by bringing forward those who have achieved a lot in their
respective fields. We want these Chand Slams to step into the limelight and inspire
others.'
Highlight
of the campaign is the song 'Chand Sitara' by Shoaib Mansoor, which celebrates
the beauty of Pakistan
tIvough the eyes of these unsung "Chard Skaras". It is a festive and
optimistic song that is sure to win the hearts of every Pakistani and
become the next patriotic-anthem.
The
song video features the real Chard Skara's of Pakistan including Sax! Ali.
Pakistan's onty Formula 3 driver and winner of many international
car racing championships along with Fizza Farhan, a social entrepreneur
recognized by Forbes Magazine. who runs a microfinance institution that manages
clean energy projects in underprivileged areas of the country.
The campaign also highlights other Chand Skara's such as Zeeshan
Abbasi, captain of Pakistan 's
blind cricket team who holds the record for the fastest blind cricket bowler.
Mehak Gul, the youngest ever Pakistani to represent the country at World Chess
Otympia:1 and Haroon Tariq, a world record holder of 87 As in OM Levels.
Pepsi
is very passionate about the youth of Pakistan and has always connected
wilhthem in every walk of life. Through our 'Chamke Hum Sai Pakistan '
camoaign, we an to inspire the Pakistani youth to achieve
new heights", says Mr. Salman Butt — Marketing Manager
PepsiCo.
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