Research, innovation and
market segmentation have been Huawei’s strategies to gain ground in a market as
competitive as the technology. In 2014, the global shipment of Huawei smart
phones reached 75 million units, with an increase of 45%. In the first quarter
of 2015, Huawei sold 17.5 million smart phones; the shipment target of this
year is 100 million units. Huawei now is acknowledged as the world’s fourth
largest influential Smartphone manufacturer. The mid-to-high end Smartphone
market will be continually influenced by Huawei.
Huawei,
founded in 1987 in China has achieved a
turnover of US $ 12.2 million in 2014, representing an increase of 30% over the
previous year. The marketing of units around the globe also rose 45%, reaching
75 million in the same period.
Director
Devices, Huawei Pakistan believes that Huawei
has little to envy from Apple, which has set many trends in the market, because
Huawei has the potential to achieve highest market growth rate in the sector.
The
increase in the growth rate and market success Huawei has achieved due to the
development, supply chain and marketing strategies, the company has implemented
and Huawei deserves the recognition as the fourth most influential manufacturer
in the world.
Mr.
Bruce expressed that Huawei aims to come closer and closer to the target
audience, the most recent case is the Mate 7 which is aimed at the users who
need a safety device through the fingerprint sensors. He said, “We do not just
solve the ordinary problems but think of the infrastructure equipment and we
have much to offer in the industry. In the past five years the company has
developed its capacities to address different markets.”
This
has certainly helped Huawei in getting to competition with technology titans:
Apple and Samsung. Definitely one of the greatest interests of Huawei smart
phones is and will be to continue betting on medium and high range.
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