Joshua Cheptegei and Infinix: A Partnership for Progress

         

   

Infinix, a popular tech brand tailored for young consumers, proudly celebrates Joshua Cheptegei, the brand ambassador from Uganda, for his gold medal victory in the 10,000m race at the Paris 2024 Olympics. Cheptegei set a new Olympic record of 26:43.14, showcasing his dedication, speed, and strategic skill on the track.

"Infinix is proud to celebrate Joshua Cheptegei's remarkable Olympic triumph and continue our partnership in driving progress and empowering youth. Cheptegei's inspiring achievements on the track and our joint efforts to bridge the digital divide exemplify our shared values of excellence, innovation, and creating a brighter future for young generations.” Lake Hu, Chief Marketing Officer at Infinix.

At 28, Cheptegei is a leading figure in long-distance running, holding world records in the 5,000m, 10,000m, and 15km events. In 2020, he became the first person to run 5 kilometers in under 13 minutes (12:51). With four world championships to his name, Cheptegei is a standout distance runner of his generation.

As a brand ambassador for Infinix's latest NOTE 40 Series, Joshua Cheptegei represents the perfect fusion of athletic speed and cutting-edge technology. The NOTE 40 Series offers significant advancements in performance, including 100W Multi-Speed FastCharge, Wireless MagCharge, and a custom power management chip Cheetah X1. These features set new standards in mid-range fast-charging smartphones.

Beyond sports sponsorship, Infinix and Joshua Cheptegei are also working to bridge the digital divide in Uganda. Their partnership focuses on equipping underserved schools with Infinix’s latest technology, including laptops and tablets, to enhance digital literacy for students and teachers. This initiative, in collaboration with the Joshua Cheptegei Development Foundation (JCDF), aims to provide essential tech resources to his school at the Multipurpose block and Library.

With a focus on educational equality, Infinix aims to deliver AI education globally, inspiring and empowering the next generation to harness the transformative power of AI and machine learning for sustainable development. Infinix’s "Get In Now" brand attitude resonates with Cheptegei's spirit of breaking boundaries and self-transcendence. Together, Infinix and Cheptegei are set to captivate the world with their shared commitment to pushing boundaries and achieving excellence in sports, technology, and education.

TCL Inaugurates First Flagship Store in Gujranwala, Showcasing World’s Largest LED TV

                                                            

TCL, the world’s No. 1 LED TV brand, proudly announces the grand opening of its first flagship store in Gujranwala, a significant milestone in expanding its presence in the region. This new store reflects TCL’s unwavering commitment to delivering immersive entertainment experiences through innovative technology.

The event attracted considerable attention with special appearances by Pakistan’s national weightlifting champions, Nooh Dastgir, Gold medalist at the Commonwealth Games, and Usman Rathore, Silver medalist at the Commonwealth Championship. Their presence underscores TCL’s dedication to celebrating and supporting Pakistan’s national heroes and promoting local talent.

This flagship store symbolizes TCL’s dedication to providing innovative home entertainment solutions, solidifying its position as a global leader in the technology and entertainment sector.

 

Majid Khan Niazi, Director of Marketing, TCL Middle East and Africa, remarked, “The opening of our flagship store in Gujranwala is a pivotal moment for TCL as we continue our mission to bring innovative technology and superior entertainment experiences to homes across Pakistan.  We are excited to offer Gujranwala’s residents an unmatched opportunity to engage with our cutting-edge products.”

Located at Tipu Chowk, Block B, Satellite Town, the TCL flagship store offers an interactive environment where customers can experience premium home entertainment solutions firsthand. The store features the latest TCL innovations, including the world’s largest LED TV, the 115-inch X955 Max, underscoring the brand’s leadership in technology.

“OPPO Reno12 F Goes Nationwide: AI-Powered Innovation Meets Robust Protection and Connectivity”

                                                  

OPPO, the global leader in smart devices, has announced the nationwide availability of its latest Reno 12 F, equipped with advanced AI features and ultimate durability. The Reno12 series, highlighted by its AI capabilities and robust All-Round Armour protection, has already been well-received by the public for its industry-leading AI features and remarkable durability. With AI tools like AI Eraser and AI LinkBoost, the Reno12 series offers an unparalleled user experience, enhancing everything from photography to network connectivity.

The key features of the series include:

AI Eraser: Remove/erase any object in your picture with AI Eraser by selecting them. It rivals professional editing software and provides spotless, cleaner and more professional-looking photos every time.

 

AI LinkBoost: OPPO Reno12's AI LinkBoost enhances connectivity by combining a 360º Surround Antenna, enhanced antenna power, and smart network selection for unmatched performance, even in weak signal areas or complex network conditions.

 

All-Round Armour: Protect your phone inside and out with advanced durability features, including IPX64 Water and Dust Resistance for Reno12 F, Anti Pressure, Anti Smash technology and SGS-certified performance in various conditions. It can survive under high-pressure weight, highly heated environments and functions smoothly even with watery or oily hands.

 

AI Studio: Utilizing cutting-edge GenAI technology, AI Studio provides a variety of creative and dynamic backgrounds, allowing you to craft distinctive digital personas.

 

In addition to these AI features, The OPPO Reno12 F 5G also features Smart Image Matting 2.0 which enables precise multi-subject cutouts that you can now also save for future use. For enhanced productivity, the phone includes AI tools such as AI Recording Summary, AI Writer, AI Summary and AI Speak.

 

The devices come equipped with a 50MP Main Camera and a 32MP selfie camera. The Reno12 series features a long-lasting 5,000mAh battery, supported by 45W SUPERVOOCTM Flash Charge. All variants are slim and lightweight, featuring a 120Hz Smart Adaptive Screen with up to 2,100 nits of peak brightness for vivid visuals. The Reno12 F operates on ColorOS 14.0, offering improved productivity, security, and efficiency.

 

The series includes 3 variants Reno12 F 4G, Reno12 F 5G and Reno12 5G with Reno12 F 4G priced at 69,999. Step into the world of AI with OPPO Reno12 F, available nationwide at OPPO stores, Naeem Electronics and online at our official OPPO store on Daraz. Come and Join us to experience the OPPO Reno12 F firsthand at the following OPPO Pop-up Spaces located in:

- Emporium Mall, Lahore

- Dolmen Mall Clifton, Karachi

- Centaurus Mall, Islamabad

Order OPPO Reno12 F at your nearby mobile retail stores or Naeem Electronics to enjoy exclusive first-sale offers and a chance to win exciting gifts.

You can also visit our official store on Daraz to place your order: https://www.daraz.pk/shop/oppo

CBD PUNJAB CELEBRATE 77H INDEPENDENCE DAY WITH PATRIOTIC ZEAL

                                                        

In celebration of Pakistan’s 77th Independence Day, CBD Punjab hosted a grand ceremony at CBD Punjab Quaid District, marked by a profound display of patriotism. The event was graced by Brigadier (R) Mansoor Janjua, COO of CBD Punjab, as the guest of honor.

The ceremony saw the enthusiastic participation of senior officials and staff members of CBD Punjab. The event commenced with the hoisting of the national flag, accompanied by prayers for the nation’s continued progress and prosperity. 

In his address, Brigadier (R) Mansoor Janjua expressed his pride in Pakistan's journey over the past 77 years, acknowledging the numerous challenges and triumphs the nation has faced. He highlighted CBD Punjab's significant contribution to the country's development, emphasizing the authority's expansion beyond Lahore into the wider Punjab region. He also  reiterated his hopes for Pakistan's ongoing progress and prosperity.

On the eve of Independence CBD Punjab illuminated the skies with a mesmerising display of fireworks at CBD Punjab Quaid District.The ceremony concluded with the distribution of prizes to the winners of  speech and quiz competitions held among CBD Punjab's staff, followed by the cutting of a special Independence Day cake.

Alibaba.com Lowers Barrier for Pakistan SMEs to Go Global with New, Affordable Global Gold Supplier-Lite Package

                                            

Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, today announced the launch of its new Global Gold Supplier-Lite Package in Pakistan. This new, affordable membership program aims to allow Pakistan small and medium-sized enterprises (SMEs) to tap into the vast global market with ease. The launch comes as local SMEs increasingly embrace digitalization, with a remarkable 88% surge in the number of sellers joining Alibaba.com in July 2024 compared to the same period last year.

 Pakistan’s digital ecosystem is currently experiencing a significant growth. According to a report by Statista, Pakistan’s e-commerce market is projected to reach approximately PKR 1.4 trillion (around US$50 billion) by 20241 and the number of e-commerce users is expected to amount to 14 million users by 2029. This digital adoption, coupled with strong smartphone usage, has created fertile grounds for e-commerce businesses to thrive. SMEs are at the forefront of this digital revolution, recognizing the immense potential of online platforms to reach a global audience and expand their reach beyond domestic markets.

 Alibaba.com’s new Global Gold Supplier-Lite Package aims to help SMEs capitalize on the growing trend of digitalization. With its more affordable pricing and offering of a curated yet essential set of advanced digital tools designed specifically for global trade, the Global Gold Supplier-Lite Package significantly lowers entry barriers and equips Pakistan businesses with little or no online export experience to effectively unlock opportunities in global trade.

 “Pakistan’s e-commerce landscape is experiencing phenomenal growth, with SMEs playing a crucial role in driving this digital transformation,” said Rocky Lu, Head of Pakistan Business at Alibaba.com. “Alibaba.com is firmly committed to supporting Pakistan SMEs’ success in the digital age, and the Global Gold Supplier-Lite Package is a continuation of this commitment. Introduced with new and aspiring exporters in mind, the Global Gold Supplier-Lite Package is a more affordable version of our regular Global Gold Supplier service, allowing SMEs to test the waters and enter the global B2B market without significant upfront investment while enjoying access to some of the latest digital tools they need to thrive in the global marketplace.”

 The Global Gold Supplier-Lite Package streamlines various aspects of online B2B commerce and allows Pakistan SMEs to focus on growth by offering the following features:

·   Simplified Tasks & Extra Exposure: The platform guides GGS-Lite members on their Alibaba.com journey by assigning beginner-friendly tasks that help them unlock opportunities for increased visibility.

·    Simplified Star Rating System: GGS-Lite members are rated on a streamlined rating system, which simplifies the process for buyers to evaluate suppliers.

·      Business Opportunity Rewards: GGS-Lite members can enjoy access to exclusive incentives and rewards programs to connect with potential buyers.

 

In addition, Global Gold Supplier-Lite Package members will be entitled to a suite of intelligent tools. These intelligent features, which streamline online business operations and enhance global reach, include:

·     Advanced AI Tools: Gain valuable insights into buyer behavior and market trends to optimize product listings and marketing strategies.

·  One-Click Product Optimization: Effortlessly enhance product listings with AI-powered suggestions for better visibility and search rankings.

·      Smart Off-Hours Auto-Reception: Never miss a potential business opportunity with automated responses to inquiries, even outside business hours.

·      Fluent Multi-Lingual Translation: Overcome language barriers and effectively communicate with international buyers through automatic translation capabilities.

Maryam Government’s Green Tractor Scheme to Bolster Agricultural and Industrial Economy: PAAPAM

                                             

 The Pakistan Association of Automotive Parts & Accessories Manufacturers (PAAPAM) has lauded the recent agricultural initiative spearheaded by Maryam Nawaz, aimed at providing subsidized tractors to farmers in Punjab. In a recently held executive committee meeting, PAAPAM's leadership, including Chairman Mr. Abdur Rehman, Senior Vice Chairman Mr. Mumshad Ali, and Vice Chairman Mr. Taufiq Sherwani, expressed their support for the scheme, noting its potential to significantly enhance Punjab's agricultural economy, thereby contributing to the overall national economy.

The leadership drew parallels between this initiative and similar efforts made by the previous PML-N government under Mian Muhammad Shehbaz Sharif. They emphasized that the current government's approach of directly supporting farmers through subsidies is far more effective than the previous practice of providing support via wheat price guarantees, which often resulted in inefficiencies, corruption, and misallocation of funds.

PAAPAM representatives highlighted the broad impact of this subsidy, which extends beyond agriculture to bolster Punjab's industrial base. The scheme supports over 250 part suppliers to the two major tractor assemblers in the province, Millat Tractors and Al-Ghazi Tractors. These companies are responsible for producing some of the most affordable and durable tractors in the world, with a strong sale and service network across Pakistan. The tractor industry in Punjab, employing thousands of skilled and semi-skilled workers, is a cornerstone of Pakistan's engineering sector, contributing not only to the domestic market but also to exports and other industries, including automobiles, motorcycles, and home appliances.

Mr. Mumshad Ali noted that the contribution of the tractor parts industry to the national economy is often underappreciated. He emphasized the significant progress Pakistan's engineering sector has made since independence, evolving from a cottage industry into a vital component of the national economy.

However, Mr. Ali also expressed concern over the recent drop in tractor bookings following the announcement of the subsidy, as farmers anticipate the 1.5 million PKR subsidy per tractor, applicable to 20,000 tractors across Punjab's districts. He suggested that the subsidy amount be reduced to 1 million PKR, allowing for an increase in the number of subsidized tractors to 30,000 units per annum. He also proposed that this subsidy be made a permanent feature of the Punjab finance bill.

PAAPAM has decided to formally approach the Punjab Finance and Agriculture Ministers with these recommendations to ensure the scheme's long-term success and broader impact on both the agricultural and industrial sectors of Punjab.

Embracing neurodiversity brings business benefits, says new ACCA report

                                                                 

ACCA’s latest report ‘Neurodiversity in accountancy’ explores the growing awareness by employers that those who are neurodivergent have real value to bring to an organisation. The report highlights targeted hiring programmes that have actively sought out neurodivergent talent to undertake specific roles.

It’s estimated between 15–20% of the population are neurodivergent. As a result, organisations have a moral responsibility to include and support neurodivergent individuals, creating workplace environments where everyone’s challenges are supported and strengths are celebrated, and where neurodivergent individuals can thrive.

The business benefits for organisations that embrace neurodiversity include:

§  Diverse thinking: neurodiversity brings unique viewpoints, problem-solving approaches, fresh ideas and innovative solutions.

§  Increased productivity: accommodations for neurodiverse individuals enhance overall productivity.

§  Talent attraction: focusing on building neuro-inclusive workplaces attracts candidates – especially Generation Z.

§  Talent retention: a neuro-inclusive environment fosters loyalty and reduces turnover.

§  Enhanced creativity: neurodiverse individuals often think ‘outside the box’.

§  Positive workplace culture: Employees feel respected and valued, leading to better morale.

This report shares stories of individuals who are neurodivergent within the accountancy profession and ultimately celebrates thinking differently, representing organisations as diverse as accountancy firms EY and Cooper Parry, recruitment firm Michael Page Malaysia, HMRC (the UK’s tax authority) and The Ritz London hotel. Numerous benefits to organisations were cited, from brand recognition and winning new business to accessing previously untapped talent pools. Bringing innovation, creativity and other valuable skills to the organisation was also recognised as a key benefit. Ultimately, a proactive approach in this area has an impact on creating value for an organisation, both financially and socially.

Report co-author Jamie Lyon, head of skills sectors and technology at ACCA says: ‘Supporting neurodivergent employees is essential for creating an inclusive workplace and this doesn’t need to be complex. Often knowing where to start can be the biggest challenge. Organisations can approach neuro-inclusion at both an organisational and individual level. The aim for any organisation should be neuro-inclusive design, where possible adjustments and ways of working are part of standard practice and no longer need to be requested.’

The research sought to understand the challenges neurodivergent individuals face at work and in education; their strengths; how organisations have implemented support at both the organisation and individual level; and thoughts about the future of neurodiversity at work.

It concludes with key recommendations for organisations to better support their neurodivergent employee community, from leadership buy in and sponsorship, education and training opportunities, through to inclusive job descriptions and recruitment practices.

Report co-author Tania Martin, Neuro-inclusion consultant at PegSquared concludes by saying ‘With an estimated one in five of the workforce being neurodivergent, and more people willing to openly share their stories, it is becoming even more important that employers are proactive in understanding and building neuro-inclusive workplaces. So often we find what works for one, benefits so many.  But broader than that, neurodiversity also impacts employers’ clients and customers.  Having an understanding of neuro-inclusion can be a competitive advantage – harnessing neurodiversity is ultimately good for business.’ 

Read the report and access the employers’ guide here.