Daraz breaks all records with PKR 3 Billion in Big Friday Sales

In what is a first for ecommerce, Daraz scored Pakistan’s first 3 billion rupee sale in revenue, securing 4 times more orders compared to last year’s sale, powered by 3 times more traffic on the ecommerce portal.

The high stakes behind Big Friday

What makes Big Friday, big? While this might sound an obvious question, it is a no less instructive one to consider when reviewing the year’s single biggest sale phenomenon. Daraz’s annual sale is best seen as a tent pitched to attract not just millions of digital-savvy prospects, but a consortium of top brands and thousands of sellers across the country. Introduced by Daraz in 2015, the sale has now become a nationwide phenomena, with malls being jam-packed during this period as all retailers go on sale. By 1:45 AM on Friday, Daraz had already gone past its PKR 1 Billion sales milestone from last year.

Bjarke Mikkelsen, CEO Daraz commented, “Whenever we mount a sale of this magnitude, its a huge effort to make the ecosystem of customers, sellers and partners to come together in a coordinated effort. This year the result was beyond all expectations and we are thrilled to have broken new ground in Pakistan e-commerce.”

Digital rush-hour as never seen before Millions of shoppers thronged the online marketplace during Big Friday - the event clocked in 17 million sessions during the week-long sale compared to 6 million sessions from the year before. 76% of this traffic was mobile, compared to 55% in 2016, attesting to the increasingly mobile-first nature of Pakistani e-commerce. Over 60% of transactions were made using the Daraz app, vindicating the continuous investments the company has made in improving their app experience.

55% of transaction volume came through prepayment methods, with customers utilizing Daraz’s broad portfolio of payment offerings spanning mobile wallets, debit/credit cards, and bank transfers. Customers were able to enjoy additional discounts through EasyPay, JazzCash, Allied Bank Limited, Habib Bank Limited, Standard Chartered Bank, Muslim Commercial Bank, Bank Alfalah, SilkBank and Keenu Rewards. Higher prepayment penetration indicates a key inflection point in the ecommerce scene, with customers showing increased trust in online payments.

A bonanza of top brands, exclusive product launches and breathtaking deals  

2017 has proven to be a breakthrough year for FMCGs on Daraz. One needs look no further than the numbers turned up by brands in the FMCG space this Big Friday, with 40% of the volume being generated by customers ordering beauty, grocery and other household products.

Industry leaders like Unilever sold the highest number of items during the sale, with Nestle and L’Oreal prominent amongst top brands generating millions in sales. L’Oreal exclusively launched NYX during BIG Friday and Nestle EveryDay bundle was amongst the top  highest selling products.

A series of exclusive launches accompanied the year’s biggest sale. Xiaomi launched their highly anticipated flagship phone Mi Mix 2 - selling hundreds of phones. iPhone X was exclusively launched on Daraz for the first time in Pakistan - with a special discount for HBL card holders. OnePlus 5 was another exclusive launch being offered at a special price in a VEON flash sale - all phones were sold a few minutes into the flash sale.

Cutting-Edge Collaboration with Veon

Daraz, the leading ecommerce platform and VEON, Pakistan’s leading communications app, came together for an innovative collaboration. The partners added a star-studded element to the sale by collaborating on a series of interactive Facebook Live Videos with Ali Noor and Mira Sethi engaging with customers through games and other fun challenges. The highlight of this partnership were the daily VEON Flash Sales, Vouchers and Crazy Deals that had everyone glued to their phones in a race to secure the best deals. The ORIENT 32’’ TITANIUM SERIES was offered as a VEON Crazy Deal at 86% off with an astounding price of Rs 3,149, selling out within a second.

Massive Investments in Customer Experience

In the runup to Big Friday, the Pakistani ecommerce giant lined up a major logistics investment to streamline deliveries across the nation, devoting a large slice towards new fulfillment centers in Karachi and Lahore with 100,000 sq. ft. of space. The brand new Fulfillment Centers are booming with more than 400,000 items, and excellent new technology. Daraz continues to work with all third party logistic companies and has also expanded its own delivery fleet with hundreds of riders in major cities. The investments have paid off with 85% of orders shipped already, with 43% of items shipping through Daraz Express, the e-retailer’s premium fulfillment solution.

Great deals to continue throughout the week

What began in 2015 as a daring gambit has now become a bona-fide retail trend - in 2017, Big Friday marks a new epoch in Pakistan retail with online retail standing head-to-head with brick-and-mortar across all verticals. To celebrate the 3 billion rupee milestone, Daraz has announced that it will be providing special deals throughout the week to meet the continued demand from its customers.

Pak-Qatar Takaful co-hosts International Seminar on "Global Takaful Practices" at IBA-CEIF

Pak-Qatar Takaful group in partnership with Institute of Business Administration’s Center of Excellence in Islamic Finance (IBA-CEIF) co-hosted a seminar on “Global Takaful Practices”. The key speakers at the seminar at IBA-CEIF are renowned internationally acclaimed Islamic Finance Scholars that include Dr. Sheikh Suleiman bin Mohammed Al Jewisser from Saudi Arabia and Mufti Muhammad HassaanKaleem from Pakistan. Pak-Qatar Takaful is the pioneer and largest Takaful group in Pakistan (comprised of Pak-Qatar Family Takaful and Pak-Qatar General Takaful companies).

Pak-Qatar Takaful recently invited Dr. Sheikh Suleiman bin Mohammed Al Jewisser (a renowned Islamic Finance scholar) as their guestto visitPakistan and share his latest International practices on Takaful. Dr. Sheikh Suleiman will meet various localShari’a Scholars, Government Dignitaries, senior Islamic Bankers, State Bank of Pakistan officials, prominent Pakistani businessmen and Pak-Qatar Takaful Group management for understanding Takaful practices of Pakistan.

Dr. Sheikh Suleiman,currently serves as Chairman of Shariah Advisory Board (Al-Rajhi Bank) Head of Shari'ah and Secretary to Shar'iah Board of Al Rajhi Takaful. Dr. Suleiman holds a Master's degree in Islamic Shariah politics of the Higher Judicial Institute at Imam Muhammad bin Saud Islamic University, a specialist in Islamic Takaful adoption of the General Council of the Islamic banks and financial institutions.

Mufti Muhammad HassaanKaleem is an eminent Shari’a Scholar of Pakistan and is a member of Pak-Qatar Family Takaful Shari’ah Advisory Board. He holds the degrees of Alimiyyah and Takhassus (specialization) in Islamic Jurisprudence (Fiqh) from JamiaDarulUloom, Karachi and Centre for Islamic Economics. He is also a faculty member /teacher at the same institutions.

Furthermore, he is a member of the curriculum committee of the National Institute of Banking and Finance (NIBAF). His areas of expertise are Islamic Finance and Takaful. He is Head of Shari’ah at both Dubai Islamic Bank Pakistan and Center for Islamic Economics, Pakistan. He is a frequent guest-speaker and lecturer at many different conferences, seminars and forums.

The Chief Executive Officer of Pak-Qatar Family Takaful - Mr. Nasir Ali Syed stated that; “It is a great opportunity for the people of Pakistan to have the honour of interacting with Dr. Suleiman and get enlightened with his expertise of Islamic Finance and Takaful. Pak-Qatar Takaful has- always been committed to nurture highly competitive and learned managers for accelerating growth in this industry.” 

The interactive session with Dr. Suleiman was a blend of industrial insights and academic learning. Through this session, people were able to gain a clearer understanding of various Islamic financial services, including Shariah-compliant Investments and Takaful (The Islamic mode of Insurance). Moreover, Dr. Suleiman’s expertise will help in building solid foundation and knowledge-base, by engaging the Professionals, Entrepreneurs, Academicians, Finance Managers, Students, Human Resources Managers, Consultants and other stake-holders of the industry.

High level guests from all Islamic Banks, Islamic Banking windows, Takaful companies & windows, Islamic University, businessmen and corporate clients from Pak-Qatar Takaful and various trade associations attended the event.

GREE & EcoStar actively participated at Family Expo in Multan

DWP Group is the official brand partner of the globally renowned GREE Air-conditioners and producer of EcoStar Electronics. In order to further enhance the popularity of these high quality products in market, DWP became a key participant at the two-day Family Festival and Exhibition held at the Noor Malik Club in Multan recently. 

Gree has been consistently innovating new technologies. At the Multan Expo, Gree and EcoStar’s exhibition area demonstrated a wide range of electronics, as the consumers could also see live demos, get hands-on experience and purchase any of these latest products.

Gree and Eco-Star have a tradition to regularly participate in many vibrant social festivals, technology exhibitions and other events, to introduce pioneering technologies and create awareness among the consumers all over Pakistan. As a large number of consumers and families thronged the Family Expo in Multan, it turned out to be a tremendous success. 

DWP ensures nationwide availability of these products, along with prompt after-sales support.

Pakistan’s biggest sale gets a fitting name: Daraz announces BIG FRIDAY

Daraz sends a special THANK YOU to the tens of thousands of customers who have already started shopping on Black Friday 2017. Just 3 days into the sale, and the event is on track to get 3x bigger than last year’s record.

Black Friday was introduced by Daraz in 2015 and propelled into Pakistan’s first billion-rupee sale in 2016. Having now established this international phenomenon as a staple of the commercial calendar for the entire country, the time has come to give the event an identity of its own.

From midnight tonight, as Daraz starts the main sale, the biggest shopping event of the year shall from hereon be known as the BIG FRIDAY sale!

With this announcement, Daraz is adding new MEGA DEALS, more inventory for top sellers, and announcing exclusive launches of the iPhone X, the Mi Max 2 and OnePlus 5 in Pakistan!

Customers can now enjoy the next 48 hours of shopping craziness in the biggest sale of the year: BIG FRIDAY 2017 presented by Daraz.  

Huawei fosters Technical & Vocational Training in Pakistan

Huawei Technologies is playing a key role in promoting technical and vocational training of the people in Pakistan. Recently, this global technology leader sponsored the inaugural ceremony of an initiative, launched by the Ministry of Education in Punjab, to upgrade and modernize more than 1100 Technical and Vocational Training Schools all over the province. This social-development programme will nurture the skills needed for specific jobs and empower the students for higher productivity and brighter careers.

This inaugural ceremony was held at the Pearl Continental Hotel Lahore, where a number of training-equipment and tools were also donated to the Technical Vocational Schools. More than 250 distinguished guests participated in this event, including; the Consulate General of China in Lahore - Long Dingbin, Minister for School Education Punjab - Rana Mashhood, the CEO of Huawei - Saif Chi, Deputy CEO - Mr. Ahmed Bilal Masud, Secretary - Dr. Allah Buksh Malik, Mayor of Lahore - Col. (R) Mubashar Javed and large number of School Principals, Academicians and students.

The ‘Punjab Skills Development Fund’ (PSDF) is also actively involved in addressing the basic and critical skill-development needs of the youth, through technical and vocational training, thus generating more opportunities for employability and also encouraging entrepreneurship. The youth must realize the importance of having hands-on experience and its benefits in generating sustainable income for them and their families.

The Chief Executive Officer of Huawei said: “As Huawei is at the forefront of technologies around the world, we are also nurturing a culture of technological skills and expertise in Pakistan, to play our role as a socially responsible organization. We are working towards high quality trainings aimed at ultimately benefitting young students in Pakistan”.

VEON Black Friday reveals first round of amazing deals; the best is yet to come!

Enter a sale that begins where others end. At discounts up to 86%. Starts at the top of the week- runs through the weekend with new categories unlocking daily. It is the one and only annual Black Friday sale. First 2 day reports from sources close to Daraz suggest that this Black Friday sale is well on its way to being 3 times larger than last year’s recording breaking event.

To get things started, Daraz unlocked Grocer's Shop; Health & Beauty; Baby, Kids & Toys; and Books & Stationery on Nov 20th. Nov 21st, saw the Fashion categories unlock. And today, deals from Home & Appliances; Sports & Travel; Computing & Gaming and Automobiles went live. Nov 23rd will see deals from the hottest categories - Phones & Tablets, TVs and Audio - are going to be unlocked.

Up until November 24 the sale will keep getting bigger and better with mega deals from new categories being unveiled daily. The 23rd onwards, ALL categories will go live with some big reveals and special offers on Nov 24th.

Top Deals Unlocked Today (Nov 22)

Chief Marketing Officer, Hamaad Ravda, comments: On popular demand - we have changed things up this year. In a first for Black Friday,  the sale has been extended into a week-long affair seeing select categories unlock each day of the event. In true Black Friday tradition, our aim is to raise the bar and then deliver it: to infinity and beyond.”

Additionally, customers can expect a huge surprise reveal on Friday. With mega deals, brand vouchers and bank partners to boot, customers are enjoying the best Daraz has to offer from the comfort of their homes. The sale went live with a bang and yet again the traffic numbers took Daraz by surprise.

Special Offers from VEON, the Daraz QR Code and Digital Partners 

Black Friday this year is super exciting with special offers on the VEON app, as well as QR Code discount, that shoppers may scan in order to redeem an exclusive Rs. 500 discount on the Daraz app. The code has been sighted on fliers and billboards nationwide, generating palpable excitement three weeks ahead of the sale.

Additionally, with every Daraz order, customers can enjoy a free Careem ride as well as a 20% discount coupon from Pizza Hut. Iflix is offering a free subscription with every order. Cinepax brings a 10% discount on Black Friday shoppers’ next ticket purchase. Talk about fringe benefits! Scan the below to get Rs 500 discount.

VEON Crazy Deals: Exclusive discounts on VEON everyday

If customers want to experience what it means to #BeTrulyFree, they are advised to check out the CRAZY DEALS calendar below and avail handsome price reductions.

Additional discounts from Payment Partners

Safe and secure payments are a Daraz signature. As is customary for Pakistan’s No.1 online marketplace, the Black Friday payment partner roster is populated by many of the country’s preeminent banking stalwarts- household names in and of themselves- offering additional discounts on already heavily discounted deals.

Download the Daraz app for timely updates

Stay tuned, everything in Phone and Tablets, TVs and Audio  up next! Download the Daraz app to make the most of this Black Friday.

Drop Everything!!!Pakistan’s First-ever Smartphone Fashion Shoot isHere

·         TapuJaverishotPakistan’s first-ever smartphone fashion shoot with the HUAWEI Mate 10 Pro

·         He chose Skardu for itsresplendentlandscapethatwasperfect for an avant-garde fashion shoot

·         HUAWEI Mate 10 Pro has dual cameras with 12MP RGB sensor, 20MP Monochrome sensor and the world’slargest aperture f/1.6

·         The camera isco-engineeredwithLeica – making HUAWEI the world leader in dual-camera smartphone photography

Stop what you’re doing for the country’s first-ever smartphone fashion shoot is here. Ace-photographer and Pakistan’s favourite shutterbug TapuJaveriwent on a breathktaking quest to Skardu to conducta never-seen-before fashion shoot from a HUAWEI Mate 10 Pro – and boy are we mesmerized by the results!

TapuJaveri and HUAWEI Mate 10 Pro are a match made in heaven! Tapu chose the picturesque Skardu valley to exude his passion for photography all through the lenses of HUAWEI Mate 10 Pro.

Nestled on the confluence of the Indus and Shigar rivers, Skardu is the gateway to mighty mountains, scintillating lakes and wilderness that wears a different colour in every season. It was only fitting for Tapu to choose this location for an avant-garde fashion shoot.

Mahi – Tapu’s muse looked ravishing as she posed at the Shigar Cold Desert. The vast stretch of plains among high mountains gave an eclectic mix of landscape and depth to the shoot altogether. The camera on the HUAWEI Mate 10 Pro – co-engineered with Leica – captured some candid shots of Mahi dressed in vibrant travel attire through its SUMMILUX-H lenses.

TapuJaveri loved the experience of his HUAWEI Mate 10 Pro and put its 12-megapixel RGB sensor to good use. Things got really exciting when Mahi cuddled up with colourful flowers on a boat on the scenic Upper Kachura Lake. It was a moment worth living, as the boat glided onserene waters of the lake and Tapu took vivid shots through the smartphone. An AI-powered Real-Time Sense and Object Recognition system identified human shots and flower shots adjusting its settings automatically.

A village near Upper Kachura Lake alsocaught Tapu’s wild imagination. Its trees dyed in hues of autumn created an ethereal aura that looked right out of a dream. Hopped on a cycle, Mahi had an angelic glow that HUAWEI Mate 10 Pro’s camera masterfully encapsulated. The camera’s AI-powered Bokeh Effect created brilliant portraits – no less than a DSLR.

Not only was Tapu spellbound by the landscape, but was also drawn to the warmth of Skardu’s people. While a group of friends bonded over tea, Tapu memorialized the moment in exquisite monochrome portraits taken through the 20-megapixel Monochrome sensor. The HUAWEI Mate 10 Pro also took some classic bokeh shots that added a unique candidness to the gathering.

As night fell on the Lower Kachura Lake and an eerie silence fell over the valley, Tapu indulged himself into another photographic experience. With the HUAWEI Mate 10 Pro’s wide aperture of f/1.6, he embalmed a low-lit shot of the lake, as it reflected a shimmering moon on its tranquil surface.

To have a look at the amazing brand film, please visit:https://we.tl/rp1va0EbCT

T.H.K Solutions partners with Elahi Group of Companies to excel in IT & Consulting Services

T.H.K Solutions – a recognized name in the Information Technology & Consulting Industry in Pakistan, has now aligned with the Elahi Group of Companies (EGC) with the objective of providing information management and support solutions to a diverse group of clients and to further excel in the IT industry. The MOU was recently signed at the Head Office of Elahi Group.

The Elahi Group of Companies has decided to invest in T.H.K Solutions and will bring its long-serving expertise to the organization. With this partnership, T.H.K is poised to becoming a formidable force in the IT industry, whereby utilizing Elahi Group’s expertise, specialization and network in supply chain business segment. EGC’s expertise include; procurement of raw materials for different manufacturing concerns including steel & aluminum wires, house hold appliances, transformer industry and food products, inventory management, storage and logistics of huge volumes.

Established in 1999, T.H.K Solutions has been a partner of choice of industry champions and growing enterprises due to their unwavering commitment to deliver on their promises. T.H.K offers a mature portfolio of developed products that address the diverse needs of large scale enterprises including but not limited to document management, help desk management, collaboration, project management, human resource management, enterprise resource management, compliance and risk management.

Anwar Matin, CEO of T.H.K Solutions and Raza Matin, Director, expressed confidence that this is the right strategic fit for the company to propel it into the next stage of development, leveraging EGCs’ expertise and specialization in a variety of segments.

The CEO of EGC – Mr. Danish Elahi stated: “This partnership between Elahi Group and T.H.K Solutions is a significant step taken towards the growth of both the enterprises. EGC has been operating in Pakistan for over four decades and has a strong track record with suppliers, creditors, and customers. EGC enjoys a relationship of trust and immense respect with all stake holders, and we look forward to the same with T.H.K”

NDC organizes “Bank of the Future Forum” in Karachi.

A select group of Global Financial Services Technology (FinTech) companies presented and demonstrated their products and services to dozens of top banking and technology executives today at NDC Temenos annual “Bank of the Future” 2017 Forum in Karachi; Pakistan.

 
Launched by NDC and Temenos seven years ago, the Bank of the Future Forum has continued to add value for the leading financial institutions of Pakistan in all banking segments. This year 150+ senior banking delegates representing 21 banks attended the forum.

Ammara Masood CEO and President of NDC welcomed its delegates  talking about the joint successes of Temenos and NDC in the Pakistan market  and showing the healthy market position in 2017 and the readiness of the Temenos banks with latest releases to embrace open banking and choose where they want to compete in the value chain. She went on to add, “a bank still has the role of a trusted partner for consumers and can embrace that role in introducing new technology. Temenos and NDC have helped banks achieve this goal in a short time.”

Mr. Behram Ahmed; Chairman NDC thanked all the guests stating; “This annual forum has always been a showcase for innovation. This event, with our Business Partner Temenos and 4 of the top global fintechs, is another example of encouraging innovation and connecting people from around the world to exchange ideas and contribute to the future of banking in Pakistan.”

Experts spoke about the key themes for Digital innovation including Core renovation; rise of new business models stemming from Open Banking; Artificial Intelligence applications like Chatbots and robo-advisors and Digital Engagement driving interactions to grow loyalty. Speakers and Panelists also spoke on the regulators role to encourage banks to harness new business models and technologies with fintechs.  Atif Bajwa who served as the CEO for last 20 years at various Pakistani and International Banks gave the keynote.

Represented in this forum were fintechs such as Software Group;  Netguardians and HID Global

Jean-Paul Mergeai, Managing Director, Temenos Middle East & Africa declared: 

“The success of our 8th annual event is  a testimony of the value that Temenos and NDC have delivered to Pakistani banks and financial institutions through the years.  The annual forum is a unique opportunity to engage with the growing number of our Pakistani banks who entrust us with their digital transformation strategy!  Thirteen Temenos experts from all around the globe flew to Karachi to present our latest products and innovations to more than 150 banking professionals.  We look forward to expanding our market share and delivering more value through our solutions to the Pakistani banking market alongside our trusted business partners NDC”.

Show Your Love for the Aurora Blue HUAWEI Mate 10 lite

People have thronged the market to get their hands on the new Aurora Blue version of the HUAWEI Mate 10 lite. The popular colour has garnered a phenomenal response all over the world and Pakistan is no different. The device ran off shelves like hot cakes which is why the company is announcing pre-orders of the Aurora Blue version beginning today. Now everyone can pre-book the amazing HUAWEI Mate 10 lite in Aurora Bluefor just PKR 29,999/-.

HUAWEI Mate 10 lite is an amalgamation of top-notch hardware and advanced software. Being a Selfie Superstar, the smartphone has four cameras – a 13MP front camera and a 16MP rear camera that are both paired with a 2MP secondary camera. These cameras deliver stunning photography and lights up selfies through a Smart Selfie Toning Flash. Now, anyone can be a pro at smartphone photography, thanks to the imaging prowess of the HUAWEI Mate 10 lite.

The device is truly beautiful. With a 5.9” FullView display, an immersive experience lets people see the bigger picture. Featuring an Octa-core Kirin 659 chipset, 4GB RAM and 64GB of internal storage, people can store all their favourite photos and music to relive exciting memories over and over again. Even the long-lasting 3340 mAh battery can easily last up to two days of ordinary usage.

Elated with all the admiration that the Aurora Blue version of the HUAWEI Mate 10 lite has received, Mr. Blueking, General Manager, HUAWEI Consumer Business Group – Pakistan remarked: “We are aware of people’s needs and give them what is essential. This magnificent device packs powerful features and also comes in exciting colours!”

One of Pakistan’s favourite actors Urwa Hocane also loves the HUAWEI Mate 10 lite. She has found it to be the perfect Mate for taking outstanding selfies.

DWP Group along with its partner Xerox Ltd. participated in the PrintPak Exhibition 2017

DWP Group along with its partner Xerox Ltd. participated in the PrintPak Exhibition 2017 held at Karachi Expo Center on 18^th– 20^th November, 2017. 

DWP Group is a leading business entity in Pakistan with core focus in Consumer Electronics (GREE ACs and EcoStar TVs), Document Technology (XEROX), Power (UPS, Solar and batteries), System Integration (EMC and Lenovo), Networks (CISCO) and HVAC (GREE)

DWP Group is a Xerox partner since 1997 and has been the front runner in introducing the Pakistan market with the latest technology and equipment – being the pioneers of DIGITAL PRINTING and TRANSACTIONAL PRINTING in the country. 

While addressing to the media, Mr. Yousuf Ahmad, BU Head – Document Technology (DWP Group) shared that Xerox & DWP have a vision to lead the market with cutting edge product & solutions, providing quality, reliability and durability, backed up by assured and proven support to keep their valued customer base delighted. DWP Group strives to be the first choice supplier to the customers by providing the best quality products and services with its highly motivated, trained, technology savvy and customer service oriented team.

Major Products & Services offered by DWP and XEROX in Pakistan are: Office Printing, Copying and Scanning Equipment and Software, Digital Presses along with versatile finishing and Workflows, Transactional Solutions, Managed Print Sevices.

Jazz and Tech Services launched Pakistan’s 1st most viable Vehicle Tracking solution in PKR 999 PM - TECTRAC

Tech Services Pvt. Ltd. has recently collaborated with the telecom leader – Jazz, to launch TECTRAC - the most advanced tracking product which covers all kinds of Vehicles. First of its kind, this revolutionary service is launched with a monthly package for the first time making it most viable for customers. Customers can simply call at 5378 or visit www.techservices.com.pk to get TECTRAC easily installed for just PKR 999/- per month. Payment mode for the service is jazz cash, through any jazz franchise, jazz cash point or by jazz wallet online.

Mr. Ather Nadeem Rao – Director of Tech Services Pvt. Ltd. stated: “Ensuring the vehicles safety and security is a critical need. Therefore, a reliable vehicle-tracking solution has become the need of almost everyone these days. TECTRAC is Pakistan’s first tracking product which offers the most amazing features in an economical price. Equipped with the latest technology and expertise of Jazz, TECTRAC ensures complete safety of one’s valuable vehicles throughout Pakistan.”

Founded in 2004, this group has 12 years of vehicle tracking & asset monitoring experience. TECTRAC is aimed at offering safety solutions to individual car owners and diverse industries including multinationals and small big enterprises. TECTRAC has a nationwide coverage with offices in 5 major cities and along with a big corporate profile. It ensures inexpensive, yet completely reliable and fluent communications for efficient vehicle tracking.

The all-new TECTRAC service offers a wide range of unmatched features which include: Real-time Nationwide Tracking, Customized Geographical Fencing, 24/7 Call-Center Support, Location on Call, Jammer Detector and Vehicle Recovery Assistance. Other than the conventional services, through Android & iOS Applications, it is extremely easy to monitor your vehicle at all times. Adding to the list of abundant services, customers will also get Smart SMS Alerts which pings itself to notify the vehicle owner about: Ignition-On, Vehicle whereabouts, Battery Tampering etc. One can feel safe while their family or loved ones are using the vehicles by themselves.

For the first time, people who have limited budget can take benefit from this monthly package. Since TECTRAC constantly tracks and immobilizes a car 24/7, people don’t need to worry about their vehicle being misused anymore. Moreover, vendors of Careem, Uber and Rent-A-Car companies can take the full advantage of this revolutionary tracking solution. Furthermore, the transportation & distribution companies can also use this resourceful solution for the vigilance of their Fleet-Management.

Skardu Comes to Life with the New HUAWEI Mate 10 Pro

Skardu is the land of ecstatic natural beauty. Its sun-dappled plains and snow-capped mountains amaze travelers from all over the world. The valley is home to some of the most scenic treasures of our country such as the Nanga Parbat, Upper Kachura Lake and Shigar Cold Desert. With such a treasure trove of picturesque splendor, it was only fitting to capture it with the world’s most-advanced smartphone camera that comes with the HUAWEI Mate 10 Pro.
The Autumn season in Skardu is to die for. Every scene offers a riveting mix of colours which were fascinatingly captured by HUAWEI Mate 10 Pro. The smartphone features a Leica dual camera with SUMMILUX-H lenses, a 12-megapixel RGB sensor and a 20-megapixel Monochrome sensor that takes captivating shots in vivid detail.
[caption id="attachment_4077" align="aligncenter" width="1024"]

Every colour in Autumn speaks a unique story.[/caption]
The HUAWEI Mate 10 Pro drew the wonder of ace-photographer Tapu Javeri who jetted-off to Skardu to conduct the first-ever fashion shoot through a smartphone. One of Pakistan’s most celebrated shutterbugs and HUAWEI Mate 10 Pro’s brand ambassador, fell in love with the photographic prowess of the camera.
[caption id="attachment_4075" align="aligncenter" width="768"]

Tapu enjoyed his escapade in Skardu.[/caption]
Known for his portraits, he immersed himself with the local folk and enbalmed never-seen-before glimpses of life in Skardu. He put the 20-megapixel Monochrome sensor to good use and created a nostalgic portrait of friends having tea.
[caption id="attachment_4073" align="aligncenter" width="1024"]

Bonding time.[/caption]
Skardu is not only home to beautiful landscapes. It also boasts hospitable people and binge-worthy food. The locals win your heart over with their warm smiles and demeanour. The HUAWEI Mate 10 Pro truly encapsulated that aura through its AI-powered Bokeh Effect capabilities.
[caption id="attachment_4072" align="aligncenter" width="768"]

A cheerful portrait..[/caption]
With such expansive views, the HUAWEI Mate 10 Pro’s digital zoom of upto six – 10x also came into play. It caught a crisp image of the Shigar Cold Desert from a distance creating the perfect postcard shot!
[caption id="attachment_4079" align="aligncenter" width="1024"]

A stunning view of the Shigar Cold Desert.[/caption]
As night approached enveloping Skardu’s surroundings in a haunting allure, Tapu took a memorable shot of the Lower Kachura Lake. The HUAWEI Mate 10 Pro’s f/1.6 aperture let in more light in this low-lit scene and etched the moon’s reflection against the smooth surface of the lake.
[caption id="attachment_4071" align="aligncenter" width="1024"]

A picturesque low-lit view of the moon reflecting on the Lower[/caption]
This spellbinding sojourn brought forth some unique shots of Skardu’s rural landscape and jovial people. The HUAWEI Mate 10 Pro became Tapu’s remarkable travel companion through which he captured unforgettable images of the valley.
[caption id="attachment_4076" align="aligncenter" width="1024"]

The Upper Kachura Lake in all its splendor.[/caption]

Huawei ICT Skills Competition 2017 winners to visit China

The global technology leader - Huawei has recently held the regional and national finals of the ICT Skills Competition 2017. During the regional finals, the top 150 participants from three regions; North, South and Central, participated in the online tests, which were held at designated HAINA Test Centers. Each of these 150 contestants was given souvenirs and giveaways from Huawei.

After a transparent screening process through computers, the top 50 students were selected for the National Finals of this competition, which were held in Lahore and Karachi on 9^th of November. The finals in Islamabad were held on 13^th November 2017. The exam centers chosen for the National round were; Huawei ICT academies, University of Engineering & Technology (UET) Lahore, NED University Karachi and COMSATS Islamabad. Lab exam environment was prepared for 50 students, by the HAINA academies, to evaluate and select the contestants. Through the National Final, the top 6 out of 50 participants were be chosen to qualify for the International Final, which will be held in Shenzhen China, in early December 2017. The winners will be given exciting prizes, mobile phones, Huawei certification, vouchers and a fully paid tour of Huawei Headquarters in China. Students qualifying in the Regional and National finals have also received exciting prizes and giveaways.

The top contestants in the Final round are students from the National University of Computer and Emerging Sciences, UET, NED University, National University of Science & Technology (NUST), COMSATS Institute of Information Technology, Baluchistan University of Information Technology, Engineering and Management Sciences, Ghulam Ishaq Khan Institute of Engineering Sciences and Technology and many other prestigious institutions of Pakistan.

The Closing Ceremony for Huawei ICT Skills Competition 2017 will be held in the beginning of December. Experts and judges will announce the 6 best participants, who will qualify for the International Final in China. The dedicated teachers, organizers and supportive institutions will also be awarded shields and gifts as a token of appreciation.

These Five Things Will Make You Love Your HUAWEI Mate 10 lite

Calling out all the selfie superstars for the wait is finally over. HUAWEI has launched their game-changing, jaw-dropping and exciting HUAWEI Mate 10 lite. Packed with four cameras – a world first, this device is truly a trendsetter in smartphone photography.

People love taking photos of everything they do. Nowadays, no hangout is complete until a truckload of glamorous photos are taken. Be it a friends meet-up or a wedding, or just a casual hangout, people share their lives on social media through stunning photos.

The HUAWEI Mate 10 lite lets you do all that, and takes your photography game a notch higher. Lets have a look at five outstanding things that you can do with your HUAWEI Mate 10 lite:

1.       Stun the World with Your Photos

All world’s a stage, and people are merely actors. Hence, they love taking photos! You can capture only-the-best photos of yourself with the four cameras on the HUAWEI Mate 10 lite. The smartphone has 16-megapixel rear and 13-megapixel front cameras that are accompanied by a 2-megapixel camera each. This is where breathtaking photography happens.

For all portrait aficionados out there, the cameras brings mugshots to life with professional-level bokeh effects.

2.       Never a Dull Selfie Again

Are you tired of taking dark and dull selfies? The HUAWEI Mate 10 lite is here to address all your selfie woes. A Smart Selfie Toning Flash lights up selfies in low-light. Now, you can get some really flashy selfies at concerts or dim-lit restaurants!

The HUAWEI Mate 10 lite also makes you look beautiful with the HUAWEI Beauty 4.0. Its make-up filters and gesture-activated selfie modes can make any selfie look wonderful.

3.       Immerse Yourself in the FullView Experience

Do you crave for more space on your phone screen while browsing the internet? Then your cravings have been answered for the HUAWEI Mate 10 lite has a gorgeous 5.9” FullView display. It shows all your content with lifesize vibrancy.

The phone also excites multitaskers the world over with its 18:9 aspect ratio. Switching between apps was never this easy, all thanks to a comfortable split-screen experience that lets you have a fun time while browsing your favourite website or playing a game.

4.       Crafty Design that Appeals to Your Senses

The HUAWEI Mate 10 lite has been designed with symmetry at its center. Theunibodydesign gives a premium feel which you can flaunt amongst your friends. It mingles with your mood with its suave colours of Graphite Black, Prestige Gold and Aurora Blue.

5.       Keeps you Pumped up On the Go!

Whether you are a heavy smartphone user, or just wish to stay connected with the world – the HUAWEI Mate 10 lite keeps going throughout the day. Its power-efficient 3340 mAh battery gives long-lasting performance. Now, you will never miss creating memories! The smartphone also takes care of all that treasure trove of memories. With its 8-core Kirin 659 chipset, 4GB RAM and 64GB internal storage, people can store all their amazing photos and music on the phone.